Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 1 of 2 · from the scan, no model involved

Farmers and Merchants
National Bank "EVERYBODY'S BANK" Member Federal Deposit Insurance Corporation Main Office-WINCHESTER, VIRGINIA BERRYVILLE FLINT HILL FRONT ROYAL MIDDLETOWN STEPHENS CITY
74.8%