Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 1 of 3 · from the scan, no model involved
ALL OTHER BEER—6 PACKS
BUDWEISER SCHLITZ BLACK LABEL BUSCH NATIONAL COLT4S MILLER’S COUNTRY CLUB PABST BLUE RIBBON SCHAEFER
$ 1 29
6 PACK
70.7%