Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 1 of 3 · from the scan, no model involved

SEIBERLING ’200’ PREMIUM - FULL 4 PLY
G78 - J_£F.E.TAX$2.56 $^^12 7 5 F.E. TAX $2.60
Seiberling 200 Belt G78 - 14 plus $2.62 7 5 p!us $2.69
30™
75.2%