Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 3 · from the scan, no model involved

SEIBERIING RADIAL
Whitewall G/M f.e. TAX $2.88 THE 30,000 MILE TIRE G78 - ]_4 FREE REPLACEMENT FOR F.E. TAX $2 957 5 THE FIRST 20% OF TREAD LIFE IF IT FAILS DUE TO
53738 WORKMANSHIP AND/OR MATERIALS. OTHER SIZES PRICED PROPORTIONATELY
90.0%