Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 5 · from the scan, no model involved

SEIBERLING
RT/78 STEEL RADIAL 40,00 MILE TIRE F.E. TAX GR 78 - 14 $2-89 F.E. TAX 77 $2.96 / O
*5138
78.7%