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economic downturn.”
Jacoby said there was a period of adjustment from one career to the next.
“It took me a while to get acclimated to this business after playing for the Redskins,” Jacoby stated. “In football, you practice all week and play on Sunday, and you know how you’re doing. In this business, you work month-to-month, year-to-year, and you plan longer-term.”
A few years into his new business, Jacoby felt like he wasn’t meeting the expectations he had set for himself. He asked a friend for his opinion.
“My friend said, What did you do every day when you were playing football? You practiced. And this job is the same.’ So I sent all the sales staff away to train. They were all mad at me at the time, but it’s paid off, so that’s what we do. We train off-site every Friday, and we’ve seen the results from that.
“We’re relaxed and having fun at what we’re doing, and we try to carry that over to our customers,” Jacoby continued. “It’s a big decision to spend $30,000 for a car, and we try to help our customers find a car that fits their needs.”
Jacoby said he isn’t one to micromanage his staff.
“I hire people to do their jobs. I don’t interfere. I don’t sell cars. I don’t run the service department.
“These people are professionals and I don’t want to get in their way.”
New models coming
Jacoby’s lot is filled with Chryslers, Jeeps and used cars.
“We probably have close to 200 new and used cars,” Jacoby said.
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