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Piedmont area is a microcosm, demonstrating a national trend toward consumers increasingly seeking locally produced food.
“There’s been a growth in demand as people have become aware of the benefits,” said Elliott. “The CSAs (community supported agriculture) are filling up. The farmer’s markets get cleaned out.”
Elliott listed freshness and a close relationship with the producer as primary advantages of buying locally. “Consumers know where and how their food is grown, the story behind the production. This knowledge creates more accountability on the production side that will trend to fresher, healthier and more flavorful food."
However, as Trumbo pointed out, the increase in demand has also left many small-scale farmers juggling full-time farming with marketing, delivering, and packaging, an istftie the smallscale local farming community is working to alleviate.
Local farmers are discovering how Internet technology can not only help reestablish their connection with consumers, but also make their jobs a little easier.
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