Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 1 of 3 · from the scan, no model involved

Th* famous M Pickup ... whh new feature* for *51! Plus an important money. Mwn* advancement ... the Ford POWER PILOT, standard on*ALL new Ford Trucks for 5J, from 95-h.p. Pickups to 145-h.p. BIO JOBS!
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