Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 4 of 7 · from the scan, no model involved

I Fori Truck fow.r Pilot it a simplor,
fvMy-provM way of gottiog fko matt
powor from tho toast gas. It automatically meters and fires the right amount of gas, at precisely the right instant, to match constantly changing speed, load and power requirements.
Unlike conventional systems, the Power Pilot uses only one control instead of two, yet is designed to synchronize firing twice as accurately. You can use regular gas . . . you get no-knock performance. Only Ford in the low-price field gives you Power Pilot Economy!
59.8%