PLYMOUTH-FORD-CHEVROLET

PLYMOUTH-FORD-CHEVROLET

Yes! 49-1% of the 6,663,461 passenger cars pro* duced in 1950 were 3,276,525 Plymouths, 'Fords, Chevrolets of the low price field- These were built to fill the needs and fit the pocketbooks of the 84% of working families who earn less than $5,' 000 a year. Of the 49,000,000 (millions) employed families an.d unrelated employed persons (comprising our 153 million population) 39% earned less than $2,000 annually, and only 16% made more than $5,000 annually. These 49.1% ($5,000 or less payearners) are the people who will be priced out of th car-owning market if the now contemplated increase in Federal Excise Tax on automobiles becomes law. This is more than a matter that concerns the 50,000 automobile dealers in U.S.A. and their 500,000 emplovees plus their families. It more than concerns the motor vehicle manufacturers, their employees and their stockholders. It is a matter that concerns every person in U S A. It vitally concerns every one of the 49.1% who buy cars in the low price field—and practically all of the 84% who earn less than $5,000 per year.

YOUR CAR IS ESSENTIAL

The essentiality of the automobile in American life is more vital today than ever before. We are at war, and preparing for an enormous defense program. Whether we like it or not, we are a nation long since committed to going to Work and transporting the product of our work in motor vehicles. The very locations of our factories and the travel arteries that reach them are, based upon the essentiality of motor vehicle transportation. An.d topping this essentiality is the family automobile. The family that is without one is out of quick transportation, out of luck; and often out of productive work. LET CONGRESS KNOW HOW YOU FEEL! Express your opinion about this new threatening Excise Tax legislation today, to your own congressman today—tomorrow may be too late!