Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 2 of 3 · from the scan, no model involved

MAKE YOUR NEXT PARTY DRESS NYLON NET All Nylon Net 72 inches vide - $1.39 per yard Pink, Blue, Maize, Orchid, Nile Green, and White
Taffetas to match by Belding. 42 inches vide, 89c yd.
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73.6%