Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 5 of 6 · from the scan, no model involved

ITS
WEATHER ATED*
for your protection against loss of gloss, color fading, high dirt collection, rapid erosion, uncontrolled chalking checking, cracking, mildew and' fumes (special SWP for certain areas).
♦EVERY drop of SHERWIN-WILLIAMS SWP is tested for its ability to resist these types of deterioration before it is permitted to bear the ‘ SHERWINWILLIAMS label.
64.3%