Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 4 · column 2 of 3 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

On The man who purchases materials for his company

is no impulse buyer. This decision maker considers pOf*f“C price, quality, reliability of the supplier, delivery * flulw arrangements, and other factors before taking action. His judgment results in wise purchases and efficient opera* tions for his company. Virginia decision makers who select health care cover* age for employees let the facts work for them, too. They compare cost, coverage, and other important detail^ oh health care coverage. They discover that BLUE CROSSBLUE SHIELD- delivers more health care protection per dollar. * Thousands of Virginia businessmen know that BLUE CROSS-BLUE SHIELD is the one health care program designed strictly to meet the needs of this area. They know that BLUE CROSS-BLUE SHIELD takes into account the costs of hospital services and doctors' fees in Virginia, and sets rates and benefits accordingly. The result is a health care program that gives employees the coverage they need . . . where they need it. ’ Let your expert BLUE QROSS-BLUE SHIELD representative give you the facts. You will discover that BLUE CROSSBLUE SHIELD does give you the maximum protection at the lowest possible cost!

84.8%