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On The man who purchases materials for his company
is no impulse buyer. This decision maker considers pOf*f“C price, quality, reliability of the supplier, delivery * flulw arrangements, and other factors before taking action. His judgment results in wise purchases and efficient opera* tions for his company. Virginia decision makers who select health care cover* age for employees let the facts work for them, too. They compare cost, coverage, and other important detail^ oh health care coverage. They discover that BLUE CROSSBLUE SHIELD- delivers more health care protection per dollar. * Thousands of Virginia businessmen know that BLUE CROSS-BLUE SHIELD is the one health care program designed strictly to meet the needs of this area. They know that BLUE CROSS-BLUE SHIELD takes into account the costs of hospital services and doctors' fees in Virginia, and sets rates and benefits accordingly. The result is a health care program that gives employees the coverage they need . . . where they need it. ’ Let your expert BLUE QROSS-BLUE SHIELD representative give you the facts. You will discover that BLUE CROSSBLUE SHIELD does give you the maximum protection at the lowest possible cost!
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