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The clipping this text was read from
The clipping this text was read from

(Editor s note: Here is another in a series on con<■ sumer education by Don Long of the agricultural economics department at Virginia Tech).

Every so often, quite often in fact, someone asks me about the advisability of buying nationally advertised brandsver sus buying private label foods. Yet, in spite of its frequent appearance, I am never sure just how to answer the question. Any realistic and meaningful answer depends on a person's values, his economic well being, long-run versus short-run considerations anc many other things. There are, however, things which may greatly affect our decisions. How these will affect us will vary from person to person. It is pretty cer

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