Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 2 · column 2 of 9 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

jtain though, that they should | be considered when making a choice. Generally speaking, private label foods do carry a lower price tag than a similar quality nationally advertised food. There are good reasons for this. For one thing, the company with the nationally advertised brand probably has quite a bit of research money tied up in the food. There was research involved in developing and testing the food. There was research involved in market testing it. All this takes money, money which the com pany must recover in some way. Then, the nationally advertised brand had to carry a market development cost. Few foods just burst on the market as an immediate success. It takes money, time and hard work to convince you and me to buy a new food regularly. This investment too must be recovered if the product is to

87.5%