Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 19 · column 2 of 3 · from the scan, no model involved

ATTENTION
The Rappahannock Home Mutual Fire Insurance Company is offering $250 reward for information leading to the apprehension and conviction of the person or persons who set fire to C. E. Johnson’s barns near Sperryville.
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