Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 1 of 4 · from the scan, no model involved

Than ATLANTIC’S greater WHITE FLASH and greater HI-ARC, the -two greatest gasolines^ Naturally, we’re anxious for you to drive in/, fill up, and experience a new thrill in motoring enjoyment. >
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