Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 7 · from the scan, no model involved

YOU'LL KEEP
COMFORTABLY WARM
. . in the “Husky”, with its genuine Lambskin collar, quilted Warm-n-Lite lining, snugknit bottom, and knit wristlets hidden inside the sleeves. Made in the new lustrous SATIN TWILLS or durable RAYON GABARDINES in a whole galaxy of new colors.
87.8%