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Drive Now Underway
‘ A unique State-wide membership enrollment project has been launched by the Virginia State Chamber of Commerce. It Is a - “drive” without fanfare. Thieve are no quotas, no luncheons or speeches and no publicity hand-, outs. It is a “Member-Get-A-Member” campaign with the dual goal of adding f100,000 annually to the budget of this non-profit or-ganization and of increasing the scope of its services to the Virginia business community. *
The project is the brain-child of Eldridge Smith, Franklin, life insurance agency head, who is -* one of the chamber’s newest mem, bers in point of time and smallest contributors in point of member|hip dues. Having learned for himself that members get their “money’s worth” in the form of tangible services from the organization, Mr. Smith last month proposed to Chamber President N. W. Kelley, of Roanoke, that “there are per. baps thousands of men in the ' State like myself, or rather like I was before I joined the State Chamber.’’ .... 4
Each of the prospective members would join the organization^ be reasoned, if approached by a friend or business acquaintance wba would point out in concrete
Be sere yee T-i, v* I
FUSSELLS
ICE CREAM
FUS3ELL-YOUNG ICE CREAM
COMPANY
Celpeper, Virginia
52.5%