Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 6 of 7 · from the scan, no model involved

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PROTECTION^ + Two year policy. Cover* parents, children under 18. Up to $5,000 each person. Broad benefits — low cost. Family $10, individual $5. Phone for full facts. WASHINGTON INSURANCE AGENCY
66.3%