Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 3 of 3 · from the scan, no model involved

HIRE’S THE CERTIFIED <®> PROOF NEW FORD lOl- horsepower MILEAGE MAKER SIX Mflfl TON MILES* •099 PM GALLON 25.463 F.C.A.
68.9%