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THAT’S WHY we feel our ’53 cars should
not be compared with cars in the same price
range. Not because our competitors don’t do a good job—-obviously they do—but because we feel Ford Cars have more in common with the highest priced automobiles. The similarities are far greater than the differences!
For example. Today, the most expensive cars in this country have V-type, 8-cylinder engines. Ford Cars have had this exact same type of engine for over 20 years.
What’s more astounding, the current Strato-Star . V-8 sells for hundreds of dollars less than several other makers charge for a six-cylinder car. Now there’s nothing wrong with a Six but they do cost less to make. Ford makes *a Six—the most modern overhead valve Six in, the industry. And if it's a six-cylinder car you want, Ford has it and for less money than the V-8, which is as it should be.
What about rule? Here’s another Ford similarity with high-priced cars . . . Riding Comfort. One of the misconceptions for many years has been that weight—sheer weight—is what it takes to make a car ride well. Ford has found that you can make a 3000-pound car ride softer and hold the road better by far than many cars that weigh a full 1000 pounds more. In the ’53 Ford, for example, front end road shock has been reduced up to 80%. We say it compares most favorably with the heaviest cars sold today. .
What about automatic transmissions? It would take the fingers of both hands to count the various kinds of automatic and semi-automatic transmissions on the market today. The one we
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