Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 4 · from the scan, no model involved
so good, both in durability and appearance, that you probably could not tell the difference. You might even prefer it, because of its better design . and more pleasing appearance.
Then there's the question of sheet metal. If you were to measure and analyze the sheet metal structure in the most expensive car, you most . likely would find it identical in thickness to the corresponding panels in Ford,
After ail, then, what is the difference between a Ford and the costliest cars?
In our opinion, the difference is largely a matter of dimensions, weight (and the power required to move it) plus the distinction of owning a car that not so many other people own. The desire for these things is understandable . .. and probably justified for people'who are willing to pay the price to satisfy it.
As to comparing Ford with other cars in its price range, by all means do so if you wish. But, as we said before, you’ll get a better picture of Ford value by comparing with cars that are most like Fords—those that are priced up to twice as much. In fact, we think you’ll quickly begin comparing the other cars with Ford—because the 1953 Ford has really established the New Standard of the American Road.
’53 FORD
j
<
Worth more when you buy it . , . Worth more when you sell it.. •
60.7%