Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 2 of 3 · from the scan, no model involved

THURSDAY, FRIDAY and SATURDAY Last Three Days of Summer Clearance LINENS, RAYONS, DOTTED SWISS DIM ALL REDUCED FOR CLEARANCE TIES SEW and SAVE VOGUE and ADVANCE PATTERNS * It’s Air-Conditioned at
85.9%