Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 2 of 3 · from the scan, no model involved

(MODEL AW-2)
SEE 2 SEPARATE WASHING CYCLES! One for FINE fabrics... One for REGULAR fabrics
61.7%