Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 7 · from the scan, no model involved

CHILDREN’S WEAR
v Girls’ Shorts Reg. . ‘ - NOW .49 * -29 .79 .49 .98 .69 |1.19 .99
61.9%