Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 4 of 6 · from the scan, no model involved

Ladies Coat*— The Traditional Chesterfield, the Coat Sensation of 1963 and at a magic price. Reg. 29.99 and 36.00.
Sale Price 22M
Fur Trimmed Coat*— '■ ■- ■ J All Wool Coats at a Price That . i Everyone Can Afford. Mink and Dyed I Squirrel. Sizes 6 to 20. 1 m—mmmmmmrn Ladies. Rayon Briefs, .white only. Reg. 39c.
Sizes 6 to 10. 4 for $1.90
65.6%