Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 2 · column 3 of 9 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

By Doris Daugherty (Agent's note: Here is an article on consumer marketing by Don Long of the agricultural economics department at Virginia Polytechnic Institute.) We all use credit! It's almost impossible to live today without using it in one form or another. Just think how hard it would be to pay for everything when you use it— to pay the paper boy every time he delivers the paper, put money in a meter every time you turn on an electric light, or pay for every telephone call when you make it. Credit touches all of us in one way or another. In simple everyday words, credit is the use of tomorrow's income today. The right to do this—use tomorrow’s income today--is granted to us on the basis of capital, character, and ability to earn that income tomorrow. All are important in deciding whether and how much of tomorrow’s income we can use today.

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