Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 9 of 10 · from the scan, no model involved

STURDY ALUMINUM ICE CUBE TRAY
1.47 I R*0. 1.9*
"Magic Touch” lever pops j cubes oiit in a jiffy. Faster i freezing.
64.6%