Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 2 of 5 · from the scan, no model involved

LADIES’ Reg. 99c RAYON GOWNS 100% Acetate, Lace Trim, I Sizes S - M - L Pink, Blue, Maize, Mint /
83.4%