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The facts and figures are documented in a voluminous report, entitled “Survey of Buying Power," compiled and copyrighted by Sales Management. It presents data on income and spending for every section of the country. Irf Rappahannock County, it shows, earnings were at a high level during the year. Local residents had a net, spendable income, after payment. of their personal taxes, of $6,956,000, exceeding the 1965 total of $6,517,000. How much this amounted to, on a family basis, was found by dividing the income by the number of local households Per household, it averaged out to $4,969, an increase over the previous year’s $4,655. How was this money used? The discretionary part of itthe part remaining after the basic living expenses were taken care of--was spent more freely than usual. As a result, retail business was good in the area. Local merchants ended up with a sales total of $2,234,000, bettering the previous year’s $2,184,000. The survey rates each community, on the basis of various indicators, to show the relationship between the amount of retail business actually being done and the estimated full
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91.6%