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II
II Probably one of the most colorful places that the average ho me maker visits is the supermarket or grocery store. This is due to the colorful packages on the shelves all screaming to the homemaker, “Buy Me”. The question can be asked, “Does this package serve any other purpose other than as advertisement?”
Back in the days of the general store, all food was bought in bulk - out of barrels, bins and jugs with no guarantee of quality cleanliness and safety. Shopping took a great deal of time and there was very little choice ol foods. Today’s modem supermarket offers 6,000 to 8,000 items to choose from. Many are p re-mixed, all measured and packaged, made from-, quality ingredients, safe and ready to use with little or no waste. /
People ask, “Why do we haVe so many packages? Is this really necessary?” Whether you ark a food processor, a wholesaler, a retailer, or a consumer, you would probably agree that the real purpose or reason foi packaging food is to protect, convey, and display the products of the farm from the market to your house.
Food packaging means many things to many people - but most of all it means convenience. The American homemaker can now do all her food shopping for one week in less than an hour in a single store... an impossible thing to do if she had to wait to have her purchases weighed, priced and put in paper bags. Besides protecting the contents, a good package should be functional. It should be easy to carry, easy tc handle, easy to open and then, easy to close. A food package should fit easily on the cupboard shelf, in the refrigerator or in the freezer. The package should make the product easier, to use. These are factors that tnost consumers take for granted. A consumer seldom thinks of it, but part of the convenience of packaging is the ease of disposing. This could be an important feature of desirable packaging in the future
One of the great e^i conveniences in food packaging is the information it provides. For example, frozen food packages give information abou i temperature and time required for preparation as well as cooking and serving suggestions.
The consumer pays a great deal for packaging, in some cases, c n^pre than for the food inside the package. But yet, very few consumers are interested in going back to the general store days.
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