Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 2 of 6 · from the scan, no model involved

CHARMIN’ 4-roll pack Bathroom Tissues . 2/89c}
> SWEETHEART 32-oz.( Dish Detergent.39c! MORTON’S i
TV Dinners ... 2 for 85c j
Carrots.2 for 25c]
Radishes.2 bch. 15c j
Potatoes . 50-lb. bag *1.29
72.5%