Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 8 of 9 · from the scan, no model involved

1ST PRIZE (1) Brand New $229.95 Value ' DRESSMAKER ZIG-ZAG | 24 CAM Sewing Machine
2ND PRIZE ] 2 Adjustable Dress Forms ^ 3RD PRIZE i 5 Transistor Radios I 4TH PRIZE i 5 Pairs Electric Scissors
75.8%