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been harrassed on thi: thing for quite som< time . . . When the sign firsl went up, I began getting phone calls (between 25 and 35 to date). Many of the objections have been from people who don’t like the sign but don’t want to go on record as being opposed tc it”, he added.
“I told the owners that it’s something that’s not going tc go away So they might as w face up to it,” McNeai concluded.
Davis contends that his new motel sign doesn’t need a variance to the setback requirement from the BZA. He maintains that when the ordinance was drawn up, setback regulations were not intended to apply to advertising of local businesses.
According to Davis, the primary reason for including setback regulations at all was to keep businesses from erecting signs on the new right of way for Route 211 before the state bought the additional land to widen the road.
“My contention is that the sign ordinance is not applicable to local businesses.1’ maintained the Commonwealth Attorney. ‘It would be ridiculous to not allow advertising for local businesses that rely on highway traffic.” If it were determined that the setback requirement applied—and Davis insisted it doesn't—then he would move the sign back ten to 15 feet. “If I had to move it, I’d have to make it higher and bigger” in order for the sign to be visible from the highway,” he said. "That would make it more objectionable—if it is objectionable,” he added. Davis and McNear did agree on one thing—that county sign regulations were
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