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She then researched D.C. elementary schools, identifying several that had fairly high levels of students in assistedlunch programs and factored in schools that had received low marks in their most recent reading and math evaluations. Russo corresponded with several principals, and Mr. Brandon Eatman of Watkins Elementary School seemed to be the perfect fit when he responded that he thought the program “sounded interesting” and suggested that she contact his first grade teacher, Ms. Sharon Dorsey. *
Some background on the Reading Circle program; to help promote reading among young children, the foundation has developed a core of books ranging from Pre-Kindergarten through second grade, in consultation with literacy specialists. Their distribution system uses a process similar to the one employed by the movie rental company Netflix. After identifying a school and determining the reading level of its students, books are distributed in envelopes addressed personally to each child in the participating class. After the children have enjoyed reading their first story as many times as they wish, the books are then mailed back to the foundation in a self-addressed, stamped envelope, and another book is mailed back to each child.
After many weeks of follow up, with numerous e-mails and telephone calls back and forth answering questions and providing information to the school and the foundation, Russo successfully launched the pilot project for this region. She traveled to Washington, D.C., to meet the 21 students in Ms. Dorsey’s first grade class, explained the program to the students and distributed the first set of books to each of them. Then, just before Christmas, Russo returned to the school and was able to give each child a hard-back book as a gift to keep.
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