Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 5 of 7 · from the scan, no model involved

BOYS’
flannel
shirts
Handsomely tailored plaids with sport collar, button culls, pocket. Sanforized, color-fast. Sizes 4 to 16.
lored plaids
1*9
46.9%