Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 14 · column 5 of 6 · from the scan, no model involved

Nationwide Mutual Insurance Co. Virginia G. Miller, Agenit' WASHINGTON, VIRGINIA
Baldwin’s Grocer; Store WASHINGTON, VIRGINIA
Merrill’s Esso Stations WASHINGTON, VIRGINIA
87.4%