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74.5% vote Valiant best
in nationwide consumer survey
“Like to test-drive the 1963 compacts?’’ That’s what Nationwide Consumer
Testing Institute-a completely independent company-recently asked 3600
typical drivers in 18 cities across the country.
The people were asked to test-drive two compacts. Some picked Corvair and Valiant.
Some picked Falcon and Valiant. Some wanted to try Rambler or Chevy II. The course
included all kinds of normal driving.
Drivers circled the course twice (once in each car) with N.C.T.I.’s trained interviewers
firing questions all the way. Which of these cars do you prefer for acceleration?
Ride? Steering? Styling? Finally: which is the best all-around value?
The surprising results: Compact preference Interior styling Exterior styling Quality of workmanship Acceleration .Passing power Roominess Steering Ride BEST ALL-AROUND VALUE Rambler Valiant 25% 24 38 17 17 35 26 27 17 75% 76 62 83 83 65 74 73 83 Chevy II Valiant 30% 48 40 48 45 56 31 33 34 70% 52 60 52 55 44 69 67 66 Corvair Valiant 27% 39 36 21 21 30 37 29 24 73% 61 64 79 79 70 63 71 76 Falcon Valiant 44% 41 44 25 24 44 29 26 27 56% 59 56 75 76 56 71 74 73 Average four compacts Valiant 33% 38 40 28 27 41 31 29 25.5 67% 62 60 72 73 59 69 71 74.5%
Two things were not tested-price and warranty. But remember that Valiant is just
about the lowest-priced car made in the U.S.A. today. And that Valiant carries
America’s longest and best new-car warranty-5 years or 50,000 miles.* Ask your
Plymouth-Valiant Dealer for your own independent test drive in The New Valiant. ♦ Your Authorized Plymouth-Valiant Dealer’s Warranty against defects in material and workmanship on 1963 cars has been expanded to include parts replacement or repair, without charge for required parts or labor, for 5 years or 50,000 miles whichever comes first, on the engine block, head and internal parts; transmission case and internal parts (excluding manual clutch) torque converter, drive shaft, universal joints (excluding dust covers), rear axle and differential, and rear wheel bearings' provided the vehicle has been serviced at reasonable intervals according to the Plymouth-Valiant Certified Car Care schedules’
85.1%