Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 4 of 5 · from the scan, no model involved

(above). It’s the splendid braking and acceleration displayed in the Pure Oil Performance Trials. It’s the fuel savings demonstrated in the Mobil Economy Run!
70.5%