Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 3 of 5 · from the scan, no model involved

’73 Maverick
2-DR. 6-CYL., AUTO. TRANS.,
POWER STEERING, RADIO AND HEATER. NO. P17-B.
$2395
70 Impala
4-DR., AIR COND., AUTO. TRANS., POWER STEERING, VINYL ROOF, WHITEWALLS, WHEEL COVERS, RADIO & HEATER. £ NO. 71 1 -A. *
88.3%