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Cable concerns
While we realize that most residents of the county are probably ecstatic about the prospect of cable television becoming available here, we think that County Administrator John McCarthy’s comments bear repeating.
At this time, the cable television industry is not regulated by federal, state or local governments. Back in 1984, during the deregulation frenzy of the Reagan era, the cable industry was among those whose controls were removed.
Since that time, local governments have had no say in the rate structure, service standards, technical specifications or other decisions made by the owners of cable systems.
Prior to 1984, cable television was treated as a public utility, which had to justify the necessity of rate increases and service cutbacks — like the electric or telephone company. The companies’ books were a matter of public record, and though the product was entertainment, the distribution system was regulated like any other utility which enjoyed a service monolopy.
Now, as Mr. McCarthy explains, localities have no power over the decisions of cable television companies in the establishment of rate structures, service standards and other matters. Many localities, to their chagrin, have signed multiyear franchise agreements with cable operators, only to see rates skyrocket later, or the company sold to another firm, which then institutes rate and service changes without any explanation. Too often, the motive has been higher profits for the company’s investors rather than better service for the cable consumer.
However, there is legislation pending before the Congress which would reestablish local control over these matters. Mr. McCarthy feels that the legislation has a good chance of passage during this session of Congress, and said he favors waiting to see if the industry is, indeed, re-regulated before reaching any agreement with a company offering to serve Rappahannock County.
We know that the residents of Rappahannock are anxious to enjoy this service. But we share Mr. McCarthy’s concerns, and echo his counsel for caution and thought before an agreement is signed which the county — and its residents — might later come to regret. I
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