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By JASON STEIN
WHEELBASE COMMUNICATIONS
It has been a while since
Chevrolet offered basic
transportation (at least
more basic than the Cavalier) and the new Aveo arrives for 2004 to fill the spot as well as a need.
How long has it been? Try 2000, the last year the last Metro was widely available to the commuter-car hungry masses.
So, for the first time in a few years, try on a new entry-level Chevy bowtie for size — even if it isn’t exactly a Chevy.
With the introduction of the Aveo four-door sedan and hatchback models — available in showrooms in early calendar 2004 — Chevrolet will extend its broad product lineup into the highly competitive entry-vehicle segment.
Whether you think the timing couldn’t have been better or that it's about time, Chevy has needed a small car to compete with those from Korean makers such as Hyundai and Kia. Now it has someone to build it.
Thanks to its involvement in the acquisition of cashstrapped South Korean automaker Daewoo, GM Daewoo Auto and Technology (GMDAT) will build the Aveo in the same country that produces the Hyundai Accent and Kia Rio. Actually, the Aveo was already being built and sold in Europe as the Daewoo Kalos, a small-car alternative.
Don’t let size fool you on these shores. Chevy’s plans for the Aveo are pretty big. They have to be. Hyundai is the fastest growing car company in the United States and Kia routinely posts annual sales gains.
Chevy hopes the Aveo stems the tide.
Available as a versatile four-door five-door hatch
93.1%