Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 3 · from the scan, no model involved

Form Bureau^Mutual Automobile Insurance Co. Farm Bureau Mutual Tire Insurance coT
Farm bureaii JLiJg ^-"^vpnce Co; "'■’ll Horn* Office — Columbus, Ohio #no tf th«i« ogtnti, or moil this coupon
48.6%