Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 3 of 6 · from the scan, no model involved

FARM BUREAU
INSURANCE COS. • farm Bureau Mutual ftuto Insurance Co • Farm Bureau Lite Insurance Co' • Farm Bureau Mutual Fire Insurance CoHome Office: COLUMBUS, OHIO
52.5%