Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 4 of 5 · from the scan, no model involved

You get everything you’ve ever wanted in an oil heater when you get a Siegler! You get appearance, compactness, furnace-volume full-house heating! It circulates heat off the top... radiates heat off sides, front and back! It floods heat, ankle-high over the floors^ And, thanks to, the new, patented Sieglermatic Draft ... you get constant, uniform heat! Compare Siegler with any oil heater ... regardless of make or price! It’s sturdier
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