Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 1 of 5 · from the scan, no model involved
Mass Mailing
Spells Death
To Weeklies
“The present administration of the United States Government has adopted and is maintaining a , measure which, if continued, will probably destroy the weekly news papers—an important part of the nation’s free press. Here's how:
“The US Mail handles newspapers and magazines at a low rate, because the Government wants^to foster the flow of information which is needed for the effective functioning of democracy. To qualify for the favorable second-class rate, such mail must be addressed to paid-up subscribers, _ and it may “include not more than a prescribed percentage of advertising.
“Last year Postmaster General Summer field let down the bars. He changed the regulations on third-class mail so that unaddressed, nonsubscription, 100-percentadvertising circulars can be delivered to anyone by carriers or post office boxes, at third class rates. He said that it would save money, for clerks would not have to sort this mail by name and address; but it has actually resulted in a huge increase of volume in a money-losing branch of the postal service.
''‘Weekly newspapers live on advertising income. They are willing to face the legitimate competition offered by dailies, magazines, radio and television; and to compete with direct mail advertising $ >on fair terms.
“It costs money to produce and publish the news which must ac- " company the advertising in secondclass mail; it costs money to secure and keep a list of subscribers it costs money to address each paper that is mailed. And now the Post Office Department accepts for universal low-cost distribution, circulars and shopping guides
— 1
87.0%