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Denim's Wearing
A New''Old-Look '
That old stand-by cotton denim is beginning to show its age . . . and with fabulous results. Now it’s wearing a new “weather-beaten” look that’s suddenly the year’s biggest hit in sportswear.
Call it scrubbed, brushed, or sueded—it’s all the same old reliable denim only now with a slightly napped surface and irregular streaks of color for a soft, faded appearance.
The idea for scrubbed denim probably drew its inspiration from the teen-age fad of giving stiff new jeans an overnight soaking in ammonia water to make them look “broken in.” Now teen-agers earn put away their ammonia bottles: the aged look of denim is put in at the mill.
Scrubbed denim’s appeabisn’t confined just to teenagers and their jeans. It’s making a fashion impact throughout all of leisure wear, in children’s as well as grown-upe’ styles.
A natural for the rough and ready styling that’s currently popular in sportswear, scrubbed denims turn up in way out western pants and skirts, hip-riding shorts, ranch-hand jackets, and ponderosa shirts. Even bellbottoms and sailor-styled pea coats are popping up in this newest denim.
Faded blue is the favorite color . . . since the streaky and washed-out characteristics show up best in this traditional shade. But colors like loden green, cranberry, sand, gold—even a hue called “potato”—are moving into prominence for fall.
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