Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 4 · column 2 of 3 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

In an all-out effort to avoid the truth, people have created some pretty imaginative phrases. Like the ever-popular "What I don't know can’t hurt me.” Very definitely an expression from the lips of a non-checkup goer. And what about "It can’t happen to me. I feel fine!” Or’’Never sick a day in my life.” You hear that a lot.Too much as far as we’re concerned. Especially from people who are finally forced to see their doctors. When it’s often too late. Logic doesn’t work. Facts don’t seem to sink in. We have no recourse but to fight fire with fire and offer some more meaningful phrases. Like "i in 3 is being saved now. i in 2 could be saved if people went for checkups every year.” Now, here’s our favorite. "200,000 were saved last year. Annual checkups can help save thousands more.” What are you waiting for? Don’t you want to enjoy the peace of mind that comes from knowing you’re doing the best thing for your health? If it’s slogans you want, we can give them to you. We’d put them to music if we thought it would help. Anything to try to make cancer a legend in its own time. But we need your help. .

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