Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 7 of 10 · from the scan, no model involved

Men's ShortSleeved
Dress Shirts Reg. $4-$5
3.29 Regular collar, shortsleeved styles in permapressed Dacron® and cotton. In maize, mint, white and blue, sizes 14 to 17. C
75.1%